Today, using the most effective content marketing techniques to increase brand awareness is essential. Content marketing is about interacting with potential clients through their channels of choice – and digital marketing is at the forefront of this charge. Digital marketing for beginners can feel like an uphill battle, given the vast array of specialties that come under its umbrella, but luckily, Audenzia is here to help you get started.
Here are five (5) content marketing methods you can incorporate into your overall marketing strategy to increase growth, visability, and profits.
Your Website
Your website is one of the most valuable tools in your arsenal for generating leads. It can be used to leverage both blogging and search engine optimization to increase traffic to your site.
Your company website should include static web page content, stock educational content, and flow educational content to gain the highest return on investment.
The key to using your website effectively is ensuring it is well-designed, optimized for mobile devices, and easy for visitors to navigate.
In addition, your website should have a strong call-to-action (CTA). CTA’s are links or buttons on your webpage that move someone toward a specific action on your site. We’ve all seen them – subscribing to your newsletter, downloading a pdf or ebook, to filling out a form. CTA’s can be whatever you want them to be and how you want potential clients to do.
Social Media
A natural extension of content marketing is the numerous social media platforms that have become popular.
They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms through tweets, status updates, and comments with other users. Secondly, you can use them to introduce different pieces of content that link back to your site’s blog posts, white papers, and other content.
Social media marketing requires skill and dedication – knowing what social media platform to use for maximum benefits. Only some businesses require every social platform. Brands and businesses ‘hang out’ where their potential clients are also ‘hanging out.’
Popular social media platforms like Facebook, Instagram, and Twitter are amongst the most popular. However, TikTok, Pinterest, LinkedIn, and YouTube are just as popular for brands and businesses to grow their potential client base.
“If you want to bring your brand to the next level, you need Audenzia content marketing methods!”
Email Marketing / Newsletters
Email marketing is a marketing strategy that involves cultivating a targeted list of contacts and sending them emails periodically that contain content that entertains, educates, or offers. Often, businesses call these emails, newsletters.
You are offering your prospective clients information that will help them move toward working or buying from your business in the future. The greater you can educate and entertain your audience, the more eager they are to do business with your brand.
Send out emails periodically— when it is based on your audience’s preference – daily, once a month, or every few weeks. Each email needs to have a clear call-to-action that encourages recipients to click through to your website or buy from you directly.
Web Analytics
Web analytics tools comprise the unseen data behind your content marketing efforts. They allow you to monitor the activity on your website, such as how many visitors and where they (traffic) originated from. Tools are used to measure the success of your content marketing campaigns.
To succeed with content marketing, you must know what is happening with your content once it has been published. Web analytic tools answer questions like: How many people are visiting your site? What pages are they looking at? Who is coming from social media?
Tools help direct your content marketing efforts – what is working and what is not.
Stock Content
Stock content refers to resources available on your website. Each piece of content is designed for potential and current clients to download. Stock content includes white papers, guides, ebooks, research studies, and books. Content helps enhance your reputation as an expert in your industry.
When you begin your content marketing campaign, you should rely on something other than a single content marketing tool. Using multiple content marketing tools increases your chance of success. By leveraging the five content marketing techniques mentioned, you can turn your online presence into a lead-generating machine. In turn, your brand will grow into a high-profit business.