In the ever-evolving landscape of online businesses, creative SEO strategies (search engine optimization) remains a critical component for success. However, as search engines become smarter and competition grows fiercer, traditional SEO techniques are no longer enough to stand out from the crowd.
In 2023, creative SEO strategies have emerged as the game-changer for businesses looking to boost their online visibility, drive organic traffic, and ultimately increase conversions.
Today, we will explore some of the biggest creative SEO strategies for online businesses in 2023, complete with real-life examples that have successfully implemented these approaches.
SEO Strategy 1: Interactive Content Optimization
One of the most effective ways to engage users and improve your SEO rankings is through interactive content.
By creating immersive experiences that encourage user participation, you can enhance dwell time, reduce bounce rates, and increase overall engagement metrics.
For example, look at Moz’s Keyword Explorer, an interactive tool that helps users find relevant keywords for their SEO strategies.
And, offering a hands-on experience, Moz not only provides valuable insights but also keeps users on their website for extended periods.
SEO Strategy 2: Video Optimization
In recent years, video has become an increasingly popular and influential medium for online content.
To leverage this trend, businesses should focus on optimizing video content for search engines.
Techniques to increase video visibility:
- optimizing video titles
- descriptions
- tags
- adding closed captions
- creating compelling thumbnails
For instance, Blendtec, a blender manufacturer, gained substantial visibility and brand recognition through their “Will It Blend?” video series.
Blending unusual items in the series generated substantial organic traffic.
By optimizing their videos for SEO, Blendtec attracted millions of views, increasing their website traffic.
SEO Strategy 3: Voice Search Optimization
With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search is no longer optional but essential for businesses.
Voice searches tend to be more conversational and long-tail.
By focusing on natural language and providing concise, helpful answers can improve your chances of appearing in voice search results.
Domino’s Pizza is a great example.
By embracing voice search optimization they implemented an innovative voice-activated ordering system.
Thus, catering to the growing demand for voice search, Domino’s increased their brand visibility and captured a larger share of the online market.
SEO Strategy 4: Featured Snippet Optimization
Featured snippets, also known as position zero, are the concise answers displayed at the top of search engine result pages (SERPs).
Optimizing content to appear as a featured snippet can significantly increase your organic traffic and enhance your brand’s credibility.
A prime example is HubSpot, a marketing software company.
HubSpot consistently publishes comprehensive blog posts that:
- answer users’ queries directly
- makes them an authoritative source, and
- increases their chances of being featured in Google’s snippets.
SEO Strategy 5: User-Generated Content (UGC) Optimization
User-generated content has become a valuable asset for businesses in building brand loyalty and engaging with their audience.
When you can encourage customers to share their experiences through reviews, testimonials, social media posts, and comments, businesses can benefit from increased organic traffic and improved SEO rankings.
Airbnb is a prime example of leveraging UGC for SEO.
The company encourages hosts and guests to leave detailed reviews, which not only enhances their credibility but also provides unique, user-generated content that attracts potential customers.
SEO Strategy 6: Local SEO Strategies
For businesses with physical locations, optimizing for local SEO is crucial to attract nearby customers.
“Near me” searches and the growing prominence of Google Maps make local SEO a powerful strategy.
To excel in local SEO, businesses should focus on:
- optimizing their Google My Business (GMB) listings,
- acquiring positive reviews, and
- building citations on relevant local directories.
A notable example is Starbucks.
Starbucks excels in local SEO by optimizing their GMB listings, encouraging customer reviews, and maintaining consistency across their numerous locations.
SEO Strategy 7: Interactive SEO Businesses
Several businesses are crushing the interactive SEO strategy.
These three dominating business provide interactive and engaging experiences for anyone visiting their websites.
Neil Patel
In my SEO tools review post I came to the conclusion that Ubersuggest was the best all-around SEO tool for you to use.
And, that conclusion still stands. With Neil Patel leading the SEO industry with his powerful tools, resources and educational content.
His website, Ubersuggest offers interactive SEO audits, keyword research tools, and comprehensive guides on various SEO topics.
In fact, his engaging content, video tutorials, and interactive tools have made his brand a go-to resource for many SEO professionals and businesses.
Backlinko
Backlinko, founded by Brian Dean, is known for its interactive and data-driven approach to SEO.
The website offers in-depth guides, case studies, and interactive content that covers various SEO topics.
Backlinko’s content is highly engaging and often includes interactive visuals, step-by-step techniques, and actionable strategies that help businesses improve their SEO efforts.
Moz
Moz is a well-established SEO software company that offers a suite of interactive tools and resources.
Their platform provides features like keyword research, link analysis, site auditing, and rank tracking.
Looking for an interactive Q&A community where users can ask questions and receive expert advice, Moz has you covered!
With a strong focus on providing user-friendly and interactive tools that empower businesses to improve their SEO performance, you can’t go wrong with Moz.
These businesses have succeeded in the SEO industry by providing interactive and engaging experiences for their users. Their use of interactive tools, data-driven content, and community engagement has helped them stand out and become experts in the SEO space.
SEO Learning Platforms with Gamification
These platforms provide interactive and gamified experiences to engage users while teaching them about search engine optimization (SEO) strategies and techniques. For example, they may offer quizzes, challenges, and leaderboards to incentivize users to learn and apply SEO strategies. Users can earn points, badges, or other rewards as they progress, making the learning process more enjoyable and engaging.
There are several SEO learning platforms that incorporate gamification to engage users and teach them about SEO techniques. Here are three examples:
- Moz Academy: Moz Academy offers interactive courses on SEO, and it incorporates gamification elements to make the learning experience more engaging. Users can earn points and badges as they progress through the courses, complete quizzes, and assessments. The platform also features a progress tracker, allowing users to see their achievements and compare their progress with others.
- SEMrush Academy: SEMrush Academy is another SEO learning platform that uses gamification to enhance user engagement. It offers various interactive courses on SEO, digital marketing, and content marketing. Users can earn certifications upon completing the courses and passing the exams. The platform includes gamified elements like achievement badges and leaderboards to motivate users and track their progress.
- Yoast Academy: Yoast Academy, created by the makers of the Yoast SEO plugin, offers interactive courses and training materials on SEO and content optimization. The platform includes quizzes, practical assignments, and interactive lessons to make the learning experience more enjoyable. Users can earn certificates and badges as they complete the courses and demonstrate their understanding of SEO techniques.
These platforms leverage gamification techniques to make the learning process more interactive, motivating, and rewarding for users. By incorporating elements like badges, points, leaderboards, and progress tracking, they encourage users to actively participate and enhance their SEO knowledge and skills.
SEO Analytics Dashboards
Some online businesses offer interactive SEO analytics dashboards that allow users to track and analyze their website’s performance in search engines. These dashboards provide real-time data, including keyword rankings, backlink profiles, site audits, and competitor analysis. Users can explore the data, visualize trends, and make informed decisions to improve their SEO strategies. Interactive features such as customizable reports, data filters, and visualizations enhance user engagement and facilitate data-driven decision-making.
SEO Community & Forum Platforms
Online communities and forums dedicated to SEO provide interactive platforms where users can engage with like-minded individuals, share knowledge, and seek advice. These platforms often have discussion threads, question-and-answer sections, and user-generated content, fostering engagement and knowledge sharing. Users can ask questions, participate in discussions, share case studies, and contribute valuable insights, creating a vibrant and interactive SEO community. Moderators and experts within the community can also provide guidance and feedback, further enhancing user engagement.
There are several different communities and forums, however, here are three favorites. Remember, community dynamics and how engaged members are vary, so it’s recommended to explore different ones for your specific needs and interests.
- Moz Q&A Community
- WebmasterWorld
- Reddit SEO Community (r/SEO)
Moz Community
Moz has a dedicated online community and Q&A forum where SEO professionals and enthusiasts can ask questions, share insights, and engage in discussions related to SEO. The Moz Q&A Community allows users to seek advice, share knowledge, and stay updated with the latest industry trends.
You can sign up for free, however, the paid version will give more in-depth search information. There’s lots to explore within Moz for SEO, like domain analysis, keyword explorer and competitive research.
Curious what MOZ has to offer? You can sign up for a free Moz account – 10 free queries per month. New SEO strategists will get alot out of the free account before making the jump to a paid PRO account.
If you’re interested in learning more about MOZ and their community, you can sign-up for a free MOZ PRO trial account. They ask for a credit card, so your membership will auto-renew in 30 days, cancel anytime.
New to SEO? Moz is one of the go-to resources I recommend. I am not an affiliate of Moz, so whether you try or not, completely your choice. SEO is critical for any business looking for success in 2023 and beyond.
Webmasterworld
WebmasterWorld is a popular online forum that covers various topics related to web development, online marketing, and SEO. It has a dedicated SEO forum where users can discuss SEO strategies, ask questions, and share insights. WebmasterWorld has a long-standing reputation and a diverse community of experienced professionals, making it a valuable resource for SEO knowledge and discussions.
Webmaster World is rich with engaged posts. If you go into ‘Google Search and SEO’, there’s 680,000+ posts (as seen above) for tech, business and SEO specialists.
WebmasterWorld is a large community (190K+) where one can search link building (43K+) to Keyword Discussion (13K+). Then there are smaller threads, specific topics: ‘Google Search and SEO,’ resulted in other threads with messages. Beware, you’ll find yourself in a rabbit hole researching and learning.
Webmaster World is free, however, if you feel like you want to post, comment or dive deeper, you can opt for a PRO Membership. Membership options include: Free, 6 months and 12 months. (am not an affiliate)
WebmasterWorld is a longstanding forum community built for tech, business and SEO specialists. A superior option for any business looking to add a creative SEO strategy.
Reddit SEO Community (r/SEO)
Reddit is a platform known for its numerous communities, and the r/SEO subreddit is a thriving community dedicated to all things SEO. Users can participate in discussions, ask questions, share case studies, and share resources related to SEO. The community is diverse and includes both beginners and experienced professionals, providing a platform for valuable knowledge exchange and industry updates.
Reddit’s SEO community has 229K active members with several related communities to choose and join. Of course, some of the information within the communities is completely unrelated, like most forums/communities. Overall, using Reddit is easy for anyone looking for creative SEO strategies.
Online communities and forums offer opportunities to connect with like-minded individuals, seek advice, and stay informed about the latest SEO trends and strategies. It’s important to note that community dynamics and participation can vary, so it’s recommended to explore different forums and communities to find the ones that best suit your specific needs and interests.
Conclusion
In 2023 and beyond, standing out online requires businesses to think outside the box and embrace creative SEO strategies. By optimizing interactive content, leveraging video, catering to voice search, targeting featured snippets, harnessing AI-generated content, and implementing local SEO tactics, businesses can significantly enhance their online visibility and attract organic traffic.
Remember, staying up to date with the latest SEO trends and continuously adapting your strategies is key to remaining competitive in the ever-evolving digital landscape. Avoiding to incorporate creative SEO strategies like AI will put your business behind.
By exploring and implementing these creative SEO strategies, businesses can pave the way for success and stay ahead of the competition in 2023 and beyond. Need help… let Audenzia Digital Marketing help you with all your creative SEO strategies, today!