SEO analytics dashboards

The 3 BEST SEO Analytics Dashboards: Who Wins?

Updated: July 1, 2023

SEO analytics dashboards are essential for online business success and SEO campaigns. A good dashboard will immediately tell you how your SEO campaign is doing quickly.

No matter the size of your business, SEO campaigns are important, giving you the best up-to-date information. With dashboards, SEO reporting is quick and easy. SEO dashboards tell you errors to fix to increase SEO scores, and give you metrics to track.

If you’re a SEO provider, your clients will love your SEO reports. Knowing how essential SEO dashboards are, I’ll share with you the top 3 SEO analytics dashboards you can find and how to take advantage of each of them.

What Are SEO Dashboards?

SEO dashboards sound complicated, but it’s simply a customized report giving you information on your SEO campaign or SEO analytics to fix.

If you are running SEO campaigns, you should have at least one SEO dashboard setup. Depending on the size of your resources, you will have multiple dashboards. Of course, factors include your clients’ goals and how big the campaign is.

Despite what experts say, you don’t need lots of expensive analytics tools to create amazing SEO dashboards.

The only 3 dashboard tools you need for every SEO campaign – and 2 are completely free. Included, a bonus dashboard highly rated among SEO experts.

BEST SEO Analytic Dashboards

Google SEO Analytic Dashboard:

Google Analytics is FREE! If you’re not using, you are missing out.

Google Search Console (GSC) is a free SEO analytics dashboard provided by Google. It offers valuable insights into how your website performs in Google search results.

Users can track keyword rankings, monitor website indexing, identify crawl errors, view click-through rates (CTRs), and analyze search traffic data.

Did you know Google Analytics has a underrated feature that allows you to create customized dashboards?

Not only can you customize dashboards, you can build dashboards around specific landing pages!

Who is Google SEO Analytic Dashboard for?

ANY business, company or blogger who:

  • has a website and wants to monitor its performance in Google search results.
  • focused on improving their organic visibility and optimizing their website for better search engine rankings.
  • want their site properly indexed by Google.
  • are seeking insights into the keywords driving organic traffic to their website.

Remember, Google Analytics is completely free!

Excellent for tracking traffic and how traffic is engaging with your website. There is no keyword data. You’ll need another keyword data tool, like Ubersuggest.

Not sold on Google?

I use it for business, blogging and clients. Check out my review to see why I love it!

Ahrefs SEO Dashboard:

Ahrefs is the creme-da-la-creme of SEO tools. Their dashboards are super powerful – tracking tons of SEO metrics.

Users can track keyword rankings, explore organic search traffic, and monitor website health.

Their interactive dashboard allows users to visualize data, compare metrics, and gain valuable insights to improve their SEO strategies.

Who is Ahrefs for?

Basically anyone… with a bigger budget.

Ahrefs is not free. Create an account, choose between Pro or Guru.

Ahrefs is powerful, leading the SEO analytics dashboards, and one of the best SEO tools.

Another plus of Ahrefs is you can integrate with Google Search Console (GSC). By integrating the two tools, you can track traffic and SEO metrics.

Ahrefs is ideal for anyone who:

  • Prioritize backlink analysis, looking for improvement.
  • Perform in-depth competitor analysis (like top-performing pages or keyword rankings).
  • Require comprehensive SEO tools for in-depth research, analysis, and reporting.

What I love about Ahrefs is it does what it says it does! Read my full Ahrefs review and see why I recommend.

SEMrush SEO Dashboard:

SEMrush is a comprehensive SEO toolkit that includes a powerful analytics dashboard.

A wide range of SEO metrics:

  • Keyword rankings
  • Organic search traffic data
  • Backlink profiles
  • Competitor analysis.

Users can create customizable reports, access visualizations, and utilize advanced filters to dig deeper into the data.

Looking for keyword research, site auditing, and content optimization tools? SEMrush has you covered!

You really can’t go wrong here, no matter the size of your business.

In fact – I use SEMrush daily and I’ve been using it for several years with great success, so I highly recommend that you do as well!

  • If you require a wide range of SEO tools, including keyword research, rank tracking, site auditing, and competitor analysis.
  • If you are looking into competitors’ SEO strategies, keywords, and backlink profiles.
  • If you need comprehensive SEO reporting and analysis capabilities.
  • If you want to optimize content for better search engine visibility and track keyword rankings.

Read my full SEMrush review to see why its at the top of my list.


You can learn more about Google Search, SEMrush and Ahrefs in this post.

Ultimately, the choice between Google Search Console, SEMrush, and Ahrefs depends on your specific needs, budget, and level of expertise.

Databox SEO Dashboards

Looking to create an SEO analytics dashboard that leaves your clients wanting more?

Look no further than Databox.

It really is the ultimate tool for SEO dashboards.

Databox is a data analytics platform that allows you to build beautiful SEO dashboards.

You can connect other powerful tools such as:

  • Google Analytics and Google Search Console
  • Ahrefs
  • SEMrush
  • Moz

Databox’s tools and customized dashboards allows you to combine data from two different tools.

Looking to track SEO metrics of leads and sales generated from campaigns? Guess what… Databox has you covered! You can integrate:

  • Stripe
  • WooCommerce
  • Shopify

And what will this all cost you?

Free! You can grab the free plan, integrate and create up to 3 dashboards.

The tool has a free package and you can upgrade as your business (or needs) grow a month.

If you’re serious about SEO and want the best SEO reporting software with power – Databox is for you. And, you’ll impress the heck out of your clients too!

Wrapping It Up

These 4 dashboard tools are all you need to create powerful SEO dashboards for all your campaigns.

Each tool offers different features to better help you understand your

It is possible to use Google Search Console, Ahrefs, and SEMrush simultaneously, as each tool offers unique features and insights.

By combining the data and insights from these tools, businesses can:

  • gain a full understanding of a website’s performance,
  • conduct thorough competitor analysis, and
  • implement effective SEO strategies.

However, using multiple tools means additional time and resources.

Choosing the best dashboard depends on your specific needs, budget, and level of expertise. It’s recommended to explore the features and pricing of each platform to determine which one suits your requirements the most.

Still undecided or need help?

Hollar at us, Audenzia Digital Media!